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Audi A6L Launch Event

2018
Guangzhou, China
Client: Audi
Team: Digital FUN

Digital FUN and Super Bonfire collaborated to produce China's first holographic projection mapping and laser effects visual show produced for Audi's A6L launch event in Guangzhou at the end of 2018.

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We reconstructed the conventional laser hardware module to meet design needs and leveraged TouchDesigner software's power to independently run an automatic 4-point calibration system with a logic matrix function.

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Ultimately the event was a beautiful combination of technology and visual performance - and a perfect ending for the Year of Dog.

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